Rolf Prima is the gold-standard wheelset company for all styles of cycling. Using its paired spoke, internal nipple, and delta rim technologies, wind drag is reduced and a stronger wheel lead to greater stability and handling in the corners.


Rolf is a high-end wheel and spoke organization with a great attitude, and great products for all types of bikes road to mountain to cyclocross to tandem.


"We are craftsmen. Your rides are as important to us as our rides are. We understand that quality and workmanship matter. By hand-building our wheels with parts that we design, test and manufacture, we can provide our customers with the consistently great experience they expect from us."

150 Shelton McMurphey Blvd. Ste 101
Eugene , OR
United States
44° 3' 21.7656" N, 123° 5' 43.4508" W
Oregon US